Nandamuri Taraka Rama Rao starrer Jai Lava Kusa Pre Release Business has been outstanding. Only theatrical rights have fetched around 86 Cr while the whole world wide complete business including satellite is more than 100 Cr.
NTR has been donning three different roles for the first time in his career. Playing three types of characters that include positive, negative and innocent shades is definitely an exciting task for an actor of NTR stature. Going by teasers of all the three characters, Jai Lava Kusa seems interesting.
Releasing world wide on September 21, Jai Lava Kusa has Nivetha Thomas and Raashi Khanna playing opposite Tarak and is directed by Bobby Ravindra. Audio and pre-release events will be held shortly on a grand scale. Tamanna will be seen in a special appearance. Music and back ground score is rendered by Devi Sri Prasad and cinematography is handled by Chota.K.Naidu. Jai Lava Kusa is produced by Nandamuri Kalyan Ram under Nandamuri Taraka Rama Rao Arts.
Below is the detailed break down of Jai Lava Kusa Pre Release Business:
Ap+Nizam: 67.5 Cr
Tamil Nadu: 1.0
Total WW Theatrical: 86Cr
Telugu Satellite: 14.6
Hindi Satellite (Dub): 10.9
Total World Wide: 112.5 Cr (Excluding Kerala)
Overall, Jai Lava Kusa has to collect around 86 crores to be termed a HIT. Anything below 57 Cr is considered a disaster. Lots of money is at stake and we hope Jai Lava Kusa hits the bulls eye.
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